/ 01
AI Product & Strategy
We find where AI actually moves your numbers, then design the product around it — from concept to interface to roadmap.
AI-native product & commerce agency Booking projects for Q3 2026
We build what your rivals copy next year.
INSO is an AI-native studio. We design, engineer, and ship intelligent software — from agentic commerce to custom AI features — for brands that refuse to move at the speed of everyone else.
- 47
- Projects shipped
- 100%
- Job success score
- 5K+
- Engineering hours
- 10%
- Avg. lift in AOV
01 — WHAT WE DO Built
Built
intelligent.
We don't bolt AI onto old playbooks. We rebuild the product around it — strategy, design, and engineering under one roof.
/ 02
Agentic Engineering
Fast, customizable storefronts and apps with intelligence wired in — agents, recommendations, and automation that ship to production.
/ 03
Custom AI Features
The weird, brand-defining stuff. LLM integrations, custom tooling, and automations built exactly to spec — no templates.
02 — TRACK RECORD
We've never let a client down. The score proves it.
04 — TESTIMONIALS In their
In their
words.
Founders, CTOs, and product leads who trusted us with the hard stuff.
★★★★★
INSO led all of our engineering — building custom Shopify apps to remove 3rd-party reliance, and owning a full site & checkout redesign that boosted conversion and AOV by 10%.
Tim Jones
Product Manager · Goodfair
★★★★★
An absolute pleasure to work with on web development. I could not recommend them enough for future dev work. Outstanding work!
Jonathan Senior
Global Project Lead · Antinol
★★★★★
Highly skilled, technical and capable. Knows his business and knows the technology. Highly recommended for strong communication and cooperation.
Trevor Attema
CTO · Artifax Software
★★★★★
An exceptional engineer. A wide array of skills let us use him to execute internal needs and lead technical integrations with 3rd parties. Instrumental to our team.
Emily Basileo
Head of Ops · Goodfair
05 — THE TEAM Small.
Small.
Senior.
No account managers, no hand-offs. You work directly with the people building it.
Founder · Eng Lead
Lead Developer
Project Manager
Paul Morozov
Front-End Engineer
Angelina Vodianytska
UI / UX Designer
06 — FAQ Common
Common
questions.
Straight answers about what INSO does, our track record, and how to get started.
What is INSO?
INSO is an AI-native product and commerce agency. We design, engineer, and ship intelligent software — including agentic commerce, custom AI features, LLM integrations, and Shopify storefronts — for brands that want to move faster than their competitors.
What services does INSO offer?
INSO offers three core services: AI Product & Strategy (discovery, UX/UI, and prototyping around where AI moves your numbers), Agentic Engineering (full-stack and Shopify storefronts with agents, recommendations, and automation), and Custom AI Features (LLM integrations, custom tooling, and automations built to spec).
What is INSO’s track record?
INSO has completed 47 projects with a 100% job success score and a Top 1% agency rating on Upwork, across more than 5,000 engineering hours. Client work includes a Goodfair checkout redesign that lifted conversion and average order value by 10%.
Does INSO build on Shopify?
Yes. INSO builds custom Shopify themes, apps, and integrations, and has shipped storefront and checkout work for brands including Goodfair, Antinol, Bearco, and Freaker USA. We also remove reliance on third-party apps by building custom Shopify functionality.
How do I start a project with INSO?
Email info@inso.codes or call +1 (323) 366-8490 with a short description of what you are building. INSO typically replies within a day with the fastest, smartest way to ship it. INSO is currently booking projects for Q3 2026.
Let's build Start
Start
something sharp.
Tell us what you're building. We'll tell you the fastest, smartest way to ship it — usually within a day.