- Starter costs $9.99/mo, matching the category median exactly and sitting at the 47th percentile of 32 priced peers ($1.99–$249 range).
- The app runs four flat-rate tiers — Free, Starter ($9.99/mo), Essential ($19.99/mo), and Professional ($39.99/mo) — with no annual discount listed.
- 61% of the category also offers a free tier, so Essential Upsell & Cross Sell's Free plan isn't a differentiator on its own.
- The app holds a 5.0-star rating across 2,381 reviews, among the strongest in its category.
Yes — Essential Upsell & Cross Sell's $9.99/mo Starter plan is a reasonable pick once your store outgrows the free tier, and the number that backs that up is this: this entry price is positioned against the category median of 32 priced peers in Shopify's checkout-and-cart-customization category, and it lands almost exactly on that median of $9.99, putting the app at the 47th percentile — more than half of comparable apps charge less, but few match its 5.0-star rating across 2,381 reviews. For stores just getting started, the free plan is worth trying first; once you're generating consistent upsell revenue, Starter is the rational next step.
01 What Essential Upsell & Cross Sell Costs
The app runs four flat-rate tiers, all billed monthly with no annual discount listed: Free, Starter at $9.99/month, Essential at $19.99/month, and Professional at $39.99/month. That's a wider spread than a simple "free vs. paid" split suggests — the gap between Starter and Professional is 4x, not a marginal step-up.
| Plan | Price |
|---|---|
| Free | $0 |
| Starter | $9.99/mo |
| Essential | $19.99/mo |
| Professional | $39.99/mo |
02 How This Pricing Compares to 32 Category Peers
Across 46 apps sampled in the marketing-and-conversion checkout/cart-customization category (with at least 100 reviews each), 32 charge for their entry tier. The spread runs from $1.99 to $249/month, with a median of $9.99 — exactly what Essential Upsell & Cross Sell charges for Starter, its cheapest paid tier. That puts it at the 47th percentile: a genuinely middle-of-the-pack price, not a discount play and not a premium one. Sixty-one percent of the category also offers a free tier, so Essential Upsell & Cross Sell's Free plan isn't a differentiator on its own — it's table stakes.
03 What You Get at Each Tier
Pricing scales from Free up through Professional at $39.99/mo, giving stores room to move to a higher tier as their upsell program grows. Merchants choosing between tiers should weigh price against how much they expect to invest in upsell and cross-sell offers as their store scales.
- Free — the no-cost entry point for stores testing upsell and cross-sell offers before committing to a paid plan.
- Starter ($9.99/mo) — the first paid tier, priced at the category median for stores ready to invest in upsell offers.
- Essential ($19.99/mo) — the mid-tier option for stores with a more established upsell program.
- Professional ($39.99/mo) — the top tier, for stores running upsell and cross-sell offers at the largest scale.
04 Is the Free Plan Actually Usable, or a Trial Wedge?
It's a real ongoing plan rather than a time-boxed trial, structured as an entry point for stores just starting to run upsell and cross-sell offers. As with most freemium apps in this category, though, growing stores should expect to move to a paid tier as their offer volume scales — Starter, at the category-median $9.99/mo, is the natural next step.
05 Verdict: Is $9.99/mo Worth It?
Essential Upsell & Cross Sell's entry price is positioned against the category median of $9.99 across 32 priced peers, and it matches that median precisely — a fair, unremarkable price for a well-reviewed app (5.0 stars, 2,381 reviews as of August 2026). Starter is a reasonable first paid step once a store has outgrown the free plan and is ready to invest more consistently in upsell offers. For everyone else, this is a median-priced app that earns its median price.
07 Frequently asked questions
- How much does Essential Upsell & Cross Sell cost?
- It has four plans: Free ($0), Starter ($9.99/mo), Essential ($19.99/mo), and Professional ($39.99/mo), all billed monthly with no annual discount.
- Is Essential Upsell & Cross Sell's free plan good enough to skip paying?
- It works as an entry point for stores just starting out, but most growing stores will want to move to a paid tier as their upsell program scales.
- Is $9.99/mo expensive compared to other Shopify upsell apps?
- No — it matches the $9.99 median price across 32 priced apps in the same category, putting it at the 47th percentile. Some competitors charge as little as $1.99/mo, though pricing alone doesn't capture differences in review volume or features.