Key takeaways
  • Growave's $15/month Entry plan sits in the 38th percentile of 32 priced Shopify loyalty apps, undercutting the $19 category median.
  • Entry includes 500 orders/month with $20 per additional 100 orders; Growth ($199/mo) and Plus ($499/mo) include 1,500 and 3,000 orders respectively.
  • At roughly 1,420 orders/month, Entry's overage fees cost the same as Growth's flat rate — past that volume, Growth is cheaper.
  • The free plan includes loyalty points, wishlist, and reviews with no published order cap, letting stores test Growave before paying anything.
  • VIP tiers and store credit are gated behind the Growth plan at $199/month — Entry never unlocks them regardless of overage spend.

Growave's paid plans run $15, $199, and $499 a month, and the pick for most stores is the $15/month Entry plan — it undercuts the median of comparable Shopify loyalty apps and covers 500 orders before any overage kicks in. Growave's entry price is positioned against the category median of 32 priced peers in Shopify's loyalty-and-rewards category ($19 median, $5.95–$199 range), which puts Growave's $15/month starting tier in the 38th percentile — cheaper than most of the field, not just cheap in isolation. The exception: stores running past roughly 500–1,000 monthly orders should budget for Growth ($199/month) instead, since Entry's metered overage fees erode the savings fast.

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Who this is for: Shopify merchants comparing Growave's four pricing tiers against order volume and against other loyalty/wishlist apps (LoyaltyLion, Smile.io, Rivo) before installing — not existing Growave customers looking for support docs.

01 Growave Pricing at a Glance

Growave (4.8 stars, 1,171 reviews on the Shopify App Store) runs four published tiers on the Shopify App Store listing.

PlanMonthly priceOrders includedOverageNotable gate
100% Free Forever$0No published order capGrowave branding shown
Entry$15500$20 / 100 ordersNo VIP tiers or store credit
Growth$1991,500$15 / 100 ordersLive chat support unlocked
Plus$4993,000$10 / 100 ordersShopify Plus checkout & Hydrogen API

02 Entry Plan ($15/Month): Who It Fits

Entry adds a referral program, purchase "nudges," fraud protection, one integration slot, and 24/7 email support on top of the free tier's loyalty points, wishlist, and reviews. It's built for stores doing well under 500 orders a month — once volume climbs, the $20-per-100-orders overage stacks quickly, and Entry never unlocks VIP tiers or store credit, no matter how much you pay in overage fees. That's the real limit of this plan: it's a volume cap dressed up as a feature gate.

Against the category, $15/month lands Growave in the 38th percentile of 32 priced competitors — cheaper than most, but not the cheapest available; some peers in the same category start as low as $5.95/month, and 81% of the category carries some kind of free tier the way Growave does.

03 Growth ($199) and Plus ($499): When You Actually Need Them

Growth is where Growave stops being a discount option. At $199/month it unlocks VIP tiers, store credit, a dedicated loyalty page, POS loyalty QR codes, back-in-stock emails, and live chat support — none of which Entry offers at any price. It also triples the included order volume to 1,500 and drops the overage rate to $15/100 orders.

Plus, at $499/month, is a Shopify Plus play specifically: it adds checkout and customer-account extensions, Hydrogen/headless API and SDK access, and a B2B points program — features that only function on a Shopify Plus store. If you're not on Plus, this tier buys you nothing the Growth plan doesn't already cover, aside from the higher 3,000-order cap and phone support.

04 How Growave Compares to Other Loyalty Apps

The category median across 32 priced Shopify loyalty apps is $19/month, so Growave's $15 entry point beats the midpoint of the field. Where Growave stacks up against specific named competitors depends on which features matter most to your store — VIP tiers, store credit, and integration depth vary widely across apps at similar price points, so it's worth pulling current pricing for your own shortlist directly before deciding.

05 Hidden Costs: Order Overage Fees Explained

Entry's $20-per-100-orders overage is the detail most pricing pages skip. Run the math against Growth's flat $199/month, and the two plans cost the same at approximately 1,420 orders/month — below that, staying on Entry and paying overage is cheaper; above it, upgrading to Growth is cheaper even before counting the VIP tiers and store credit Growth adds for free. A store doing 1,000 orders/month on Entry, for example, pays $15 base plus $100 in overage ($20 × 5 blocks of 100) — $115/month, still under Growth's flat $199, but with none of Growth's extra features.

06 Is Growave Worth the Price?

Growave's entry price is positioned against the category median in a way that clearly favors it: $15/month against a $19 median, with a usable free tier to test loyalty and wishlist features before paying anything. For stores under roughly 500–1,000 monthly orders, Entry is the right call and the clear winner here. Once a store crosses roughly 1,420 orders/month, or needs VIP tiers and store credit, Growth's flat $199/month becomes the better deal — budget for the upgrade rather than stretching Entry past its limits with overage fees.

The takeaway: don't evaluate Growave's $15 sticker price in isolation. Compare it against your actual order volume, and the Entry plan holds up as a strong starting point in the category — provided you upgrade before overage fees quietly erase the discount.

07 Frequently asked questions

How much does Growave cost per month?
Growave has a free plan plus three paid tiers on the Shopify App Store: Entry at $15/month, Growth at $199/month, and Plus at $499/month.
What happens if I go over my order limit on Growave?
Each plan includes a set number of monthly orders — 500 on Entry, 1,500 on Growth, 3,000 on Plus — and charges a per-100-order overage fee above that: $20/100 on Entry, $15/100 on Growth, and $10/100 on Plus.
Which Growave plan unlocks VIP tiers and store credit?
VIP tiers and store credit are only available starting on the Growth plan at $199/month — Entry does not include them at any order volume.
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Sources & verification. Ratings, review counts, and pricing verified 2026-08-26 against: Growave - Shopify App Store listing
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Alex Mashkovtsev
Founder · Eng Lead at INSO

Alex leads engineering at INSO, an AI-native product & commerce studio. He's shipped custom Shopify apps, checkout redesigns, and theme architecture for brands across the US and EU.