- Loop's $99/mo Starter plan sits at the 97th percentile of 33 priced subscription/upsell apps, versus a category median of $14.99.
- Free Forever is a genuine no-cost tier capped at 50 active subscribers, unlike free tiers elsewhere in the category that function as time-limited trials.
- Starter's 1.0% transaction fee plus Pro's 0.75% don't break even until roughly $120,000/month in subscription revenue — below that, upgrading to Pro is a feature purchase, not a savings move.
- Loop charges no per-order fee, unlike many competitors in the category that stack a per-order charge on top of their percentage.
- Loop holds a 5.0-star rating across 692 reviews as of August 2026, among the highest review counts of priced peers in the category.
01 What Loop Subscriptions Costs
Loop Subscriptions is worth $99/month for merchants running meaningful subscription volume who need built-in cancellation flows and churn-saving offers — not for stores just testing whether subscriptions will work at all. That entry price of $99/mo is positioned against a category median of $14.99 across 33 priced subscription and upsell apps we sampled, putting Loop at the 97th percentile of the field. It's a premium price, and Loop earns it mostly on retention tooling rather than raw features.
Loop runs three published plans: Free Forever, Starter, and Pro. As of August 2026, Loop holds a 5.0-star rating across 692 reviews on the Shopify App Store — one of the highest review counts among priced peers in this category.
| Plan | Price | Transaction fee | Trial |
|---|---|---|---|
| Free Forever | $0/mo | None | N/A |
| Starter | $99/mo | 1.0% + $0 | 14 days |
| Pro | $399/mo | 0.75% + $0 | 14 days |
02 How Loop's $99/mo Stacks Up Against the Category
Among the 33 priced apps in the marketing/upsell/bundles category we sampled, prices range from $7.99 to $99.50, with a median of $14.99 and 72% offering some form of free tier. Loop's $99/mo Starter plan sits at the very top of that range — the 97th percentile — meaning almost every other priced app in the category costs less to get started. That gap only widens once you factor in Loop's 1.0% transaction fee: at $10,000/mo in subscription revenue, Starter's effective cost is $199/mo; at $50,000/mo, it's $599/mo. Sticker-price comparisons that quote Loop as a flat "$99/mo" understate real cost for any store doing non-trivial volume.
What the median doesn't capture is that Loop's free tier is a genuine free-forever plan, not a trial. Across the category, 72% of apps offer some kind of free tier, but many of those cap it as a time-limited trial rather than a permanent no-cost option. Loop's Free Forever plan has no expiration date, which sets it apart from free tiers that exist mainly to convert you onto a paid plan.
03 Free Forever vs. Starter vs. Pro: What You Actually Get
The Free Forever plan isn't a stripped demo — it includes the mobile customer portal, subscriber alerts, and growth/revenue analytics. The hard gate is a cap of 50 active subscriptions, not missing features. Once you cross that line, here's what each paid tier unlocks:
- Starter ($99/mo) — custom bundles, checkout links, a branded portal with upsell placement, dunning management with 15 retries, automatic price/shipping updates, and personalized cancellation flows & offers — the retention feature most directly tied to justifying the price.
- Pro ($399/mo) — everything in Starter, plus a dedicated customer success manager, 24/7 Slack support, gamified subscriber journeys, portal theming, prepaid and gift subscriptions, user permissions/logs, and Admin/Storefront API plus webhook access.
The cancellation-offer flow is the feature that separates Starter from Free Forever in practice: it's the mechanism Loop uses to save subscribers who'd otherwise churn, and it's not available below $99/mo.
04 Is the Jump to Pro ($399/mo) Worth It?
Run the transaction-fee math and Pro doesn't pay for itself until subscription revenue crosses roughly $120,000/month — below that, Starter is cheaper even after accounting for its higher percentage. At $10,000/mo, Starter costs $199/mo effective versus Pro's $474/mo. At $50,000/mo, it's $599 versus $774. That means most merchants who upgrade to Pro are buying features, not saving on fees.
Admin/Storefront API and webhook access simply don't exist below $399/mo — no subscriber-count threshold forces the jump, a feature gate does. For merchants who need programmatic access to subscription data, or who want a dedicated CSM and gamified subscriber journeys, that gate is the real driver of the upgrade rather than any fee savings.
05 Cheaper Alternatives Worth Considering
Loop isn't the cheapest option in this category. Its $99/mo Starter plan sits at the 97th percentile of the 33 priced subscription and upsell apps we sampled, well above the category median of $14.99 and near the top of the $7.99–$99.50 range. With 72% of apps in the category offering some form of free tier, Loop's Free Forever plan puts it in good company on that front — but its paid tier is priced well above most peers.
For a full breakdown of specific alternatives, their pricing, and who each one suits, see our dedicated Loop Subscriptions alternatives guide.
06 Verdict: Is Loop Subscriptions Worth $99/Month?
Loop Subscriptions is worth $99/month if you're running a subscription program past the 50-subscriber free-tier cap and want cancellation-offer flows and dunning management built in rather than bolted on. Its entry price is positioned at the high end against the category median of priced peers, but its lack of a per-order fee helps close that gap once monthly order volume climbs. Stores under 50 subscribers, or those needing only basic recurring billing, should start on Free Forever or look at a lower-cost alternative in the category instead. The Pro plan is a feature purchase, not a savings move, and only makes financial sense on fee math above roughly $120,000/month in subscription revenue — below that, it's justified only by needing API access, a dedicated CSM, or gamified subscriber journeys.
07 Frequently asked questions
- How much does Loop Subscriptions cost?
- Loop offers a free-forever plan (up to 50 active subscribers), a Starter plan at $99/month plus 1.0% per transaction, and a Pro plan at $399/month plus 0.75% per transaction.
- Is Loop Subscriptions' free plan actually free?
- Yes. Free Forever has no monthly fee and no transaction fee, but it caps active subscriptions at 50 and doesn't include bundles, dunning management, or cancellation-offer flows.
- How does Loop Subscriptions pricing compare to other subscription apps?
- Loop's $99/mo entry price is positioned well above the category median of $14.99, sitting at the 97th percentile of priced peers. Its lack of a per-order fee can offset that gap for stores with high order volume. See our alternatives guide for a full comparison.
- When should I upgrade from Loop Starter to Pro?
- Upgrade for the API/webhook access, dedicated CSM, and gamified subscriber journeys, not to save money — the fee math only favors Pro over Starter above roughly $120,000/month in subscription revenue.
- Is Loop Subscriptions worth $99/month?
- Yes, for stores with more than 50 active subscribers that need native cancellation and retention flows. Smaller stores should stay on Free Forever or consider a cheaper alternative in the category.