- Kickstart's $9.90/month entry price sits at the 53rd percentile against a $9 category median across 17 priced peers — essentially at-market, not a discount.
- Starter ($19.90/mo) doesn't raise the usage ceiling over Kickstart — the extra $10/month buys email customization and reporting only.
- Overage fees ($0.20/preorder on Kickstart and Starter, $0.15 on Standard) mean high-volume stores can end up cheaper on flat-rate Standard than paying per-unit overage on a lower tier.
- Free Lite plan has tight usage caps but includes SMS and push alerts, not just email.
- 89% of priced peers in the category also offer a free tier, so Lite alone isn't a differentiator — the value is in Kickstart's median-priced paid tier bundling SMS and push alerts.
Notify Me! Back in Stock Alert is worth it for most stores: start free on Lite, then move to Kickstart at $9.90/month the moment you outgrow its limits. That $9.90/month entry price is positioned almost exactly against the category median — $9 across 17 priced peers in the pre-order and back-in-stock space, which puts Kickstart at the 53rd percentile: not a discount play, not a premium one. Starter and Standard only earn their higher price tags once SMS alerts or genuine preorder volume force the issue.
01 Notify Me! Back in Stock Alert Pricing at a Glance
The app runs four plans: Lite, Kickstart, Starter, and Standard. Rating and review volume (4.9 stars, 3,623 reviews) are strong enough that the pricing question isn't "does it work," it's "which tier."
| Plan | Price | Overage Fee |
|---|---|---|
| Lite | Free | — |
| Kickstart | $9.90/mo | $0.20 per preorder over plan limit |
| Starter | $19.90/mo | $0.20 per preorder over plan limit |
| Standard | $39.90/mo | $0.15 per preorder over plan limit |
02 What Each Plan Actually Includes
Lite is genuinely functional, not a stripped demo — email, push, and even SMS alerts are available on the free tier, with usage capped to fit small stores. Kickstart adds higher usage limits, partial-payment support with no transaction fee. Starter, at $19.90/month, adds email customization and basic reporting on top of Kickstart's feature set. Standard is the volume tier, with priority support and collection-page widgets, built for stores that need the highest usage ceiling.
- Lite (Free) — email, push, and SMS alerts included, with usage capped to suit small catalogs.
- Kickstart ($9.90/mo) — higher usage limits than Lite, partial payments, no transaction fee.
- Starter ($19.90/mo) — adds email customization and reporting on top of Kickstart's feature set.
- Standard ($39.90/mo) — the highest usage tier, with priority support and collection-page widgets.
03 How the $9.90/mo Entry Price Compares to the Category Median
Across 17 priced apps in the marketing-and-conversion pre-order category (sampled 2026-08-17, apps with 100+ reviews), the median entry price is $9, with a range of $1 to $29.99. Kickstart's $9.90/month lands at the 53rd percentile — essentially at-market, a few cents above the midpoint rather than a genuine discount or premium positioning. 89% of the sampled apps carry a free tier, so Notify Me!'s free Lite plan isn't a differentiator on its own either — it's table stakes for the category.
04 Who Should Use Free Lite, and When to Upgrade
Lite's usage caps suit a genuinely small store: a handful of SKUs, occasional restocks, low preorder volume. Any store running a regular preorder cadence or more than a couple of high-demand restock SKUs will hit that ceiling inside the first month, which makes the upgrade decision fast rather than agonizing.
Kickstart is the right default the moment you outgrow Lite — it's priced at the category median and adds partial payments. Skip Starter unless you specifically need email customization or basic reporting; it doesn't raise your usage ceiling over Kickstart. Move to Standard once preorder volume regularly pushes past Kickstart's limits, both for the higher ceiling and because of how overage pricing behaves — covered next.
05 Hidden Costs: Overage Fees and SMS Pricing by Country
Kickstart and Starter both charge $0.20 per preorder once you exceed their plan limit; Standard charges a lower $0.15 per preorder over its own limit. For stores that regularly run over their plan's allowance, those per-unit fees add up fast, and Standard's flat $39.90 rate can end up cheaper than staying on a lower tier and paying overage on every extra preorder.
SMS pricing varies by country, per the app's own plan notes.
06 Alternatives and the Verdict
The Stock Alerts category includes several other apps with their own free tiers, but none currently beat Notify Me!'s combination of review volume (3,623), rating (4.9), and a mid-market entry price positioned right against the category median.
Notify Me! Back in Stock Alert is worth it: Lite is a real free option for small catalogs, and Kickstart at $9.90/month is fairly priced against the category median rather than inflated or artificially cheap. Skip Starter unless you need its specific reporting features, and move to Standard once preorder volume regularly pushes past Kickstart's overage threshold — at that point its flat $39.90 rate beats paying per-unit overage fees.
07 Frequently asked questions
- How much does Notify Me! Back in Stock Alert cost?
- It has four plans: Lite is free, Kickstart is $9.90/month, Starter is $19.90/month, and Standard is $39.90/month.
- Is Notify Me!'s $9.90/month Kickstart plan a good price?
- Yes — it's positioned almost exactly against the category median of $9 across 17 priced pre-order and back-in-stock apps, landing at the 53rd percentile, so it's fairly priced rather than a discount or premium play.
- What's the difference between Kickstart and Starter?
- Starter doesn't raise the usage ceiling over Kickstart. Its extra $10/month adds email customization and basic reporting instead.
- What happens if I exceed my plan's preorder limit?
- Kickstart and Starter charge $0.20 per preorder over their plan limit; Standard charges $0.15 per preorder over its own limit. High-volume stores can end up paying more in overages than the next tier costs flat.
- Is the free Lite plan enough for a small store?
- It can be, but the usage caps are tight, so stores with regular restock cycles typically outgrow it within the first month.