- Pop Convert's $15/month entry price sits at the 44th percentile against the $15.50 category median of 18 priced peers — mid-pack, not a discount or premium outlier.
- The $15/$29/$79/$129 structure is one Unlimited plan billed by Shopify store plan (Basic/Grow/Advanced/Plus), not four separate feature tiers.
- One Unlimited subscription covers up to 5 stores, which meaningfully lowers per-store cost for agencies.
- Pop Convert currently offers a Free plan and a paid Unlimited plan; the aggregate rating remains high at 4.9/5 across 8,582 reviews.
- Free plan caps out at 1,000 visitors/50 subscribers per month; Unlimited's $15 entry price sits at the 44th percentile of the 18-peer category range ($4.99–$49).
Yes — install Pop Convert and plan to upgrade to the $15/month Unlimited plan once your store outgrows the Free tier: that entry price is positioned almost exactly against the category median of $15.50 across 18 priced competitors in the marketing-and-conversion email-marketing category, making it a safe, non-outlier default rather than a budget gimmick or premium upsell. The catch worth knowing before you install: pricing isn't a single $15 rate but a Shopify-plan-tiered scale ($15/$29/$79/$129) that scales with which Shopify plan your store runs on, inside an app that carries a strong 4.9-star rating across 8,582 reviews.
01 Pop Convert Pricing at a Glance
Pop Convert runs a two-plan structure: a capped Free plan and a single paid plan called Unlimited, whose price scales with which Shopify plan your store is on rather than with feature tiers.
| Plan | Price | Visitors / Subscribers | Notable inclusions |
|---|---|---|---|
| FREE | $0/month | 1,000 visitors, 50 subscribers | Popups, smart bars, Shopify integration |
| UNLIMITED (Basic) | $15/month | Unlimited | Social proof popups, live chat support, up to 5 stores |
| UNLIMITED (Grow) | $29/month | Unlimited | Same features, higher Shopify plan tier |
| UNLIMITED (Advanced) | $79/month | Unlimited | Same features, higher Shopify plan tier |
| UNLIMITED (Plus) | $129/month | Unlimited | Same features, higher Shopify plan tier |
As of September 2026, that's the live listing on apps.shopify.com/pop-convert.
02 What's Included in the Free Plan
Free is a real testing tier, not a crippled trial: it includes popups, smart bars, and native Shopify integration. The limits are the point — 1,000 unique visitors and 50 subscribers per month, no social proof popups, no unlimited email sends, and no live-chat support. For a low-traffic store or a merchant validating whether pop-ups convert at all, that ceiling is workable. For anything past early-stage traffic, it's a wall you'll hit fast.
- Traffic cap — 1,000 visitors/month is roughly a few hundred daily sessions before you're gated.
- No social proof — recent-purchase and live-visitor popups are Unlimited-only.
- No live chat — Free users rely on standard support channels only.
03 Unlimited Plan: $15/Month Breakdown
The Unlimited plan removes every cap: unlimited visitors, unlimited popups, unlimited smart bars, unlimited email sends, plus social proof popups and 24/7 live chat. The pricing mechanic is worth understanding before you upgrade — Pop Convert isn't selling four separate feature tiers at $15/$29/$79/$129. It's one plan, billed at a different flat rate depending on which Shopify plan (Basic, Grow, Advanced, or Plus) your store runs on, mirroring Shopify's own plan-based app-pricing model. A merchant on Shopify Basic pays $15 for the exact same feature set a Shopify Plus merchant pays $129 for.
A second detail most comparisons skip: one $15 Unlimited subscription covers up to 5 stores. For an agency or a multi-brand operator, that turns $15/month into effectively $3/store — a meaningfully better per-store rate than most single-store pop-up tools.
04 How Pop Convert Pricing Compares to 18 Category Peers
Among 18 priced apps in the marketing-and-conversion email-marketing category (median $15.50, range $4.99–$49, sampled from apps with 100+ reviews), Pop Convert's $15 entry price lands at the 44th percentile — squarely mid-pack, not a discount play.
| Metric | Value |
|---|---|
| Category median price | $15.50/month |
| Price range | $4.99–$49/month |
| Pop Convert's percentile | 44th |
| Peers with a free tier | 72% (13 of 18) |
72% of the 18 sampled peers carry a free tier, so Free-plus-paid is table stakes, not a differentiator. Pop Convert's $15 entry price sits comfortably inside the middle of that range, rather than pushing toward either the budget or premium extreme.
05 Is the 90-Day Free Trial a Big Deal?
The current listing advertises 90 days free on the Unlimited plan — three times Shopify's standard app trial length, and long enough to run a full seasonal traffic cycle before paying anything. That's a genuine risk-reducer if you're testing pop-up strategy from scratch.
06 Who Should Pay for Pop Convert (and Who Shouldn't)
Pop Convert currently offers a Free plan alongside the paid Unlimited plan. The aggregate rating remains high at 4.9 stars across 8,582 reviews, with users citing fast support and concrete results like added subscribers and click-throughs.
- Pay for Unlimited if — you're past 1,000 monthly visitors, want social proof popups, or run multiple stores that can share one $15–$129 subscription.
- Stay on Free if — you're pre-launch or low-traffic and just want to validate that pop-ups move the needle before spending anything.
- Look elsewhere if — you need a larger free-tier allowance than 1,000 visitors/month, or want pop-ups bundled inside a broader email marketing platform rather than a dedicated tool.
Pop Convert's $15 entry price holds up under scrutiny: it's positioned right against the category median for priced email-marketing peers, the Free plan is generous enough to test the concept, and the 90-day trial removes most of the downside from trying Unlimited. Install Free first, and upgrade once you hit the 1,000-visitor ceiling — that's the one clear pick for most stores, agencies managing multiple storefronts get extra value from the 5-store allowance, and only stores that need a bigger free-tier ceiling should compare other category peers with more generous free tiers instead.
07 Frequently asked questions
- How much does Pop Convert cost?
- Pop Convert has a Free plan and an Unlimited plan starting at $15/month on Shopify Basic, scaling to $29 (Grow), $79 (Advanced), or $129 (Plus) depending on your store's Shopify plan.
- What's included in Pop Convert's Free plan?
- Free includes popups, smart bars, and Shopify integration, capped at 1,000 unique visitors and 50 subscribers per month, with no social proof popups or live chat support.
- Does Pop Convert have a free trial?
- Yes, the current listing advertises a 90-day free trial on the Unlimited plan.
- How does Pop Convert's pricing compare to other apps in its category?
- Pop Convert's $15/month entry price sits at the 44th percentile of 18 priced email-marketing category peers, whose prices range from $4.99 to $49/month with a $15.50 median — putting Pop Convert squarely mid-pack rather than at either price extreme.
- How many stores does one Unlimited subscription cover?
- One Unlimited subscription covers up to 5 stores, which lowers the effective per-store cost for agencies or multi-brand operators.