Key takeaways
  • Stamp has 4 pricing tiers: Build (free), Eco ($4/month), Standard ($12/month), Advanced ($24/month).
  • The free Build tier is a no-cost way to test the app against your store before committing to a paid plan.
  • Eco is the lowest-cost paid entry point at $4/month, with Standard and Advanced stepping up to $12 and $24/month for larger or more demanding catalogs.
  • Starting on the free tier and upgrading only once you hit a real limitation is a safe default for any tiered app-pricing decision.

Stamp (Show Variants & Swatch) is priced across four tiers — Build (free), Eco ($4/month), Standard ($12/month), and Advanced ($24/month). Each step up adds capacity and features for larger or more demanding catalogs, with Build serving as a free way to test the app before committing to a paid plan.

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Who this is for: merchants evaluating Stamp (Show Variants & Swatch, listed under the custom-collections app handle) who want the price points for its four tiers.

01 What Stamp Costs: The Four Price Points

Stamp is priced in four flat monthly tiers:

PlanPrice
BuildFree
Eco$4/month
Standard$12/month
Advanced$24/month

02 How to Choose the Right Plan

The safest approach to any tiered app-pricing decision is the same here: start on the free Build tier, use it to evaluate the app against your actual store, and only move to a paid plan once you've hit a limitation the free tier doesn't cover.

Resist upgrading based on price alone. Collection limits and feature access can differ between tiers in ways that aren't reflected in price alone, so match the plan to the specific capability you need rather than jumping straight to the top tier.

03 How the Pricing Scales

The four tiers step up from free to $24/month: Build costs nothing, Eco adds paid features at $4/month, Standard triples that to $12/month, and Advanced doubles again to $24/month for the top tier. That step pattern is typical of Shopify app pricing, where each tier targets a different size or stage of store.

04 Is Stamp Worth Paying For?

That depends entirely on what your store needs, and it's not something a price list alone can answer. The general logic that applies to any tiered SaaS pricing decision applies here too: the free tier exists to let you test fit at no cost, and each paid step up should only be worth it if the specific features it unlocks solve a problem you actually have — not because a higher tier feels like the "complete" version.

Paying for a tier that doesn't include the feature you need — or paying for capability you won't use — are both easy mistakes to make with any tiered pricing structure. Match the plan to a specific need rather than assuming a higher tier is automatically the better choice.

05 Who This Is For

  • Pre-launch or evaluating stores — use the free Build tier to test the app against your theme before committing to a paid plan.
  • Budget-conscious, smaller catalogs — Eco at $4/month is the lowest-cost paid entry point.
  • Growing multi-collection stores — Standard at $12/month sits between Eco and Advanced.
  • Stores with the most demanding feature needs — Advanced at $24/month is the top tier.

07 Frequently asked questions

Is Stamp (Show Variants & Swatch) free?
The Build tier is free. Three paid tiers sit above it: Eco ($4/month), Standard ($12/month), and Advanced ($24/month).
How much does Stamp cost per month?
Pricing runs Free, $4/month, $12/month, and $24/month across the Build, Eco, Standard, and Advanced tiers.
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Alex Mashkovtsev
Founder · Eng Lead at INSO

Alex leads engineering at INSO, an AI-native product & commerce studio. He's shipped custom Shopify apps, checkout redesigns, and theme architecture for brands across the US and EU.