- Judge.me: 42,292 reviews at 5.0 stars, priced free to start with a $15/month next tier.
- Loox: 8,769 reviews at 4.9 stars, priced free to start with a $49.99/month next tier.
- Pick Judge.me by default for cost and scale; pick Loox specifically for premium, visually-driven photo and video review galleries.
If you're choosing between Judge.me and Loox for Shopify reviews, Judge.me is the stronger default for most stores: it's free to start, its paid plan runs $15/month, and it carries 42,292 reviews at a 5.0-star average on the Shopify App Store — versus Loox's 8,769 reviews at 4.9 stars starting at $49.99/month. Loox earns its higher price in one specific place: visually-driven DTC brands that want polished photo and video review galleries and can absorb the higher monthly cost.
01 Judge.me vs Loox at a Glance
Both apps do the same core job — collect and display product reviews, including photos and video. Judge.me is the lower-cost option across every tier; Loox positions itself on visual presentation and prices accordingly.
| Judge.me | Loox | |
|---|---|---|
| Rating | 5.0 stars | 4.9 stars |
| Reviews | 42,292 | 8,769 |
| Entry price | Free | Free |
| Mid-tier price | $15/month | $49.99/month |
| Top-tier price | $48.47/month (App Store listing) | $299.99/month |
02 Pricing Compared: $15/mo vs $49.99/mo
Judge.me's free plan covers core product and store reviews, including photo and video reviews. Its next tier runs $15/month, with a top tier at $48.47/month per its Shopify App Store listing.
Loox's pricing also starts free, moving to $49.99/month at its next tier and $299.99/month at its top tier. Higher-priced tiers on both apps unlock additional functionality beyond core review collection and display, though the specifics of what's gated at each tier aren't detailed here.
03 Review Volume & Ratings: What 42K vs 8.7K Signals
Judge.me's 42,292 reviews at 5.0 stars dwarf Loox's 8,769 at 4.9 stars — roughly a 5x gap. Both ratings sit in the same tier, so neither app has a quality problem; this is a scale signal, not a satisfaction gap.
Judge.me's lower price point at every tier ($0, $15, $48.47 vs Loox's $0, $49.99, $299.99) plausibly makes it an easier adopt for cost-sensitive stores, which may help explain part of the gap in review volume — though tenure and other factors likely play a role too.
04 Features: Photo/Video Reviews & On-Site Widgets
Both apps collect photo and video reviews and display them through on-site widgets.
- Visual presentation — Loox's gallery-style widgets are more consistently cited as visually polished, styled closer to a social-feed layout. This is a real product difference reflected in its higher pricing, not just marketing.
- Volume vs price — Judge.me's lower price at every tier likely contributes to its much larger review count relative to Loox.
05 Who Should Use Each — Our Verdict
Judge.me is the right call for most Shopify merchants: a low-cost entry point, a $15/month paid tier, and 42,292 reviews at 5.0 stars backing up the track record. It's the safer default for stores watching cost, especially anything pre-product-market-fit or running lean on software spend.
Loox is the right call specifically for visually-driven DTC brands — think apparel, beauty, or lifestyle products — that want premium photo and video review galleries and have the budget to pay $49.99–$299.99/month for that polish.
Our take: start with Judge.me unless your brand's visual merchandising is core to conversion and you're already budgeting for premium apps — in that specific case, Loox's presentation justifies the premium.
07 Frequently asked questions
- Is Judge.me really free to start, or does it have hidden limits?
- Judge.me offers a free starting plan covering core product and store reviews, including photo and video reviews. Additional functionality is available on its $15/month and $48.47/month tiers.
- Why does Loox cost more than Judge.me?
- Loox's pricing moves from free to $49.99/month to $299.99/month, positioned around its more visually polished photo and video review presentation, versus Judge.me's $15/month and $48.47/month tiers.
- Which app has better photo and video reviews?
- Both collect photo and video reviews, but Loox's gallery-style widgets are more consistently cited as visually polished.