- Loox: 4.9★ across 8,779 reviews. Yotpo: 4.8★ across 4,393 — Loox has nearly double the review volume backing its score.
- Loox's paid plans are $49.99 and $299.99/month; Yotpo's paid plans start at $15/month and go up to $119/month.
- Video reviews are cheaper on Yotpo (included on its $15/month plan) than on Loox (gated to its $49.99/month plan).
- Yotpo's real edge is its separately priced Loyalty product — the reviews app alone doesn't require it.
- Migrating reviews between the two is a manual export/import process, not an instant sync.
01 Loox vs Yotpo: The Quick Answer
Loox is the better default pick for most Shopify stores comparing Loox vs Yotpo for reviews. It carries a 4.9-star rating across 8,779 App Store reviews, versus Yotpo's 4.8 stars across 4,393 — and its pricing ladder is simpler and cheaper at every entry point. Yotpo only pulls ahead once a store has outgrown a single-purpose reviews app and wants reviews bundled with loyalty and messaging tools, and is willing to pay for that breadth.
| Loox | Yotpo | |
|---|---|---|
| Rating | 4.9★ | 4.8★ |
| Reviews | 8,779 | 4,393 |
| Free plan | Yes — photo reviews included | Yes |
| Entry paid plan | $49.99/mo | $15/mo |
| Top plan | $299.99/mo | $119/mo |
| Video reviews | Paid plans only | Included on paid plans |
02 What Each App Actually Does
Loox is a purpose-built reviews app: photo and video review requests, customizable on-site widgets, referral prompts, and AI-generated summaries and highlights, all aimed at turning reviews into shoppable social proof. It syndicates content to the Shop app, Google, Meta, and TikTok, and does one job — reviews — very well.
Yotpo is a broader commerce marketing platform where reviews is one product among several. The Reviews app stands on its own and doesn't require buying Loyalty to function, but Yotpo's pitch has always been the ecosystem: reviews feeding loyalty programs, UGC feeding ad creative, and messaging tools tying it together for stores that want the fuller stack. As of mid-2026, Yotpo's offering is best understood as Reviews plus a separately priced Loyalty product, rather than a single bundled price.
03 Pricing Compared: Free, Mid-Tier, and Top-Tier Costs
Loox's ladder is Free → $49.99/month → $299.99/month. The $49.99/month plan is where AI Smart Sorting, AI Summaries, video reviews, and referral programs unlock; the $299.99/month plan removes the cap on review request emails and referrals entirely.
Yotpo's ladder looks similar on paper — Free, $15/month, roughly $48.47/month at its next bracket, $119/month at the top — giving merchants a lower entry price than Loox but a lower ceiling too.
Net effect: Yotpo is cheaper to get into ($15 vs. $49.99 for a paid plan with video), while Loox's top plan costs more but removes usage caps present on its entry paid plan. Which app costs less overall depends on which specific plan and features a store needs.
04 Ratings & Photo/Video Reviews: Where Each App Leads
Loox's 4.9-star average across 8,779 reviews edges out Yotpo's 4.8 across 4,393 — both strong scores, but Loox has nearly double the review volume backing its rating, a reasonable proxy for how many Shopify merchants have put it into production.
On the specific question of visual reviews, the picture is more nuanced than "Loox wins":
- Photo reviews — free on both apps' entry tiers.
- Video reviews — gated behind Loox's $49.99/month plan, but included on Yotpo's $15/month plan.
- AI summaries/highlights — available on Loox's $49.99/month plan and up; available on Yotpo's $119/month plan.
So a merchant who specifically wants video reviews on the cheapest possible plan actually gets there faster with Yotpo. Loox's visual-reviews reputation comes more from its widget design and AI-driven presentation than from being the only one of the two that supports video.
05 Yotpo's Bigger Play — and What Switching Costs
Yotpo's real differentiator is Loyalty, which is priced separately from Reviews. That's the scenario where Yotpo makes sense — a store that wants reviews, loyalty points, and UGC under one vendor and one dashboard, and is prepared to pay for both products. For a store that just wants reviews, paying for a separate Loyalty product is overkill.
Switching between the two isn't one-click in either direction. Loox has a built-in reviews importer for pulling in existing review data. In general, moving reviews between apps is a manual export/import process rather than a live sync, so it's worth budgeting cleanup time rather than expecting an instant swap.
06 Final Verdict
For most Shopify stores running reviews as a standalone tool, Loox is the stronger pick: a higher rating on nearly double the review volume, a simpler pricing ladder, and a design built around turning reviews into marketing content. Yotpo is the smarter buy specifically when a store wants reviews bundled with a loyalty program under one vendor — and it's also the cheaper route to video reviews specifically, at $15/month versus Loox's $49.99/month. Outside that loyalty-bundle scenario, Loox remains the default.
07 Frequently asked questions
- Which is cheaper, Loox or Yotpo?
- Yotpo has a lower entry price ($15/month vs. Loox's $49.99/month), while Loox's top plan runs $299.99/month versus Yotpo's $119/month at its top plan. Which is actually cheaper depends on which specific features and plan level you need.
- Does Loox or Yotpo support video reviews on the free plan?
- Neither includes video reviews for free. Loox gates video reviews behind its $49.99/month plan, while Yotpo includes video reviews starting at its $15/month plan — making Yotpo the cheaper route to video specifically.
- Can I migrate my reviews from Yotpo to Loox, or vice versa?
- Yes, but not automatically. Loox has a built-in reviews importer for pulling in existing review data. It's a manual export/import process rather than a live sync, so budget time for cleanup rather than expecting an instant swap.
- Does Yotpo Reviews require buying Yotpo Loyalty as well?
- No, Yotpo Reviews works as a standalone app. Loyalty is a separate, separately priced product that isn't bundled into the Reviews app.
- Which app has the better App Store rating?
- Loox, at 4.9 stars across 8,779 reviews, compared to Yotpo's 4.8 stars across 4,393 reviews.