Key takeaways
  • Pop Convert: 4.9★ across 8,575 reviews, flat $15/month plus a free plan.
  • Privy: 4.5★ across 3,969 reviews, also offers a free plan, with paid tiers ranging from $24 to $150 per month.
  • Privy's paid pricing spans $24 to $150 per month; exact tier inclusions aren't independently confirmed.
  • Pop Convert holds both the higher rating and the larger review count of the two apps.
  • Choose Privy only if you want popups, email, and SMS unified in one app and are ready to pay a scaling price for it.

01 Pop Convert vs Privy at a Glance

Pop Convert is the better all-around pick for most Shopify stores: it holds a 4.9-star rating across 8,575 reviews and costs a flat $15/month (with a free plan available), while Privy holds a 4.5-star rating across 3,969 reviews and starts at $24/month, with paid tiers reaching up to $150/month. Privy still wins one specific job — if you want popups, email, and SMS marketing running from a single app and you're prepared to pay for that breadth, its higher price buys real functionality Pop Convert doesn't attempt to replace.

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Who this is for: Merchants comparing Shopify popup apps who want a fast, opinionated call — not a neutral feature dump. If you just need high-converting popups and banners without paying for marketing-suite bloat, keep reading for Pop Convert. If you're already committed to running email and SMS campaigns from the same app, Privy's case is in section 05.

Both apps put opt-in popups, banners, and on-site offers in front of your visitors, but they're not really competing for the same budget line. Pop Convert is a lean, conversion-focused popup builder that also bundles basic email sending into its $15/month plan. Privy is a fuller email/SMS marketing suite where popups are the entry point, not the whole product — and its pricing reflects that scope.

02 Pricing Compared: $15 Flat vs Privy's $24–$150 Tiers

Pop Convert's structure is simple: a free plan, then a single $15/month Unlimited plan that includes email sending, smart bars, and social proof popups. There's no contact-count math to do — you pay $15 or you pay nothing.

Privy also offers a free plan. From there, its paid tiers run $24, $30, $45, and up to $150 per month:

PlanPriceWhat it covers
Pop Convert — Free$0/moFree plan available
Pop Convert — Unlimited$15/moUnlimited popups and banners, plus email sending
Privy — Free$0/moFree plan available
Privy — Paid tiers$24 / $30 / $45 / up to $150 per moMultiple paid pricing tiers; exact per-tier inclusions aren't confirmed in the available data

The detail worth flagging: Privy's pricing ranges from $24 to $150 per month depending on the plan you choose, so the advertised "$24/mo" entry point isn't the ceiling. Pop Convert's flat $15/month never moves, regardless of which plan level Privy pricing is compared against.

03 Ratings & Reviews: 4.9★ (8,575) vs 4.5★ (3,969)

Pop Convert holds a 4.9-star average across 8,575 reviews, while Privy holds a 4.5-star average across 3,969 reviews — Pop Convert leads on both rating and review volume. Both apps offer the same core popup toolkit, including exit-intent triggers, spin-to-win gamified wheels, and mobile-optimized displays, so the gap isn't explained by a missing headline feature on either side. Beyond the numbers themselves, we don't have review-text data to say more about what's driving the difference.

04 Feature Comparison Table

FeaturePop ConvertPrivy
On-site popups & bannersYesYes
Exit-intentYesYes
Spin-to-win / gamifiedYesYes
Basic email sendingBundled into $15/mo planAvailable on paid tiers
SMS marketingPopup collection onlyAvailable on paid tiers
Free planYesYes
Entry price$0 / $15 flat$24–$150/mo across tiers
Rating4.9★ (8,575 reviews)4.5★ (3,969 reviews)
  • Pop Convert's edge — a flat, predictable price and the highest-rated listing of the two, with basic email folded in rather than sold separately.
  • Privy's edge — a true unified email/SMS marketing suite for merchants who want one app handling the full lifecycle from popup capture to campaign send.
  • Shared limitation — neither app publishes deep deliverability or infrastructure detail on its Shopify listing, so if inbox placement at scale matters, evaluate that separately from the popup feature set.

05 Who This Is For

Pick Pop Convert if you want a high-converting popup and banner tool without paying for a marketing suite you won't fully use — it's the right call for stores that already have (or don't yet need) a dedicated email/SMS platform, and it's the better-reviewed app by a wide margin.

Pick Privy if you specifically want popups, email, and SMS running from one connected app and you're willing to pay a scaling price across its paid tiers — cost ranges from $24 to $150 per month depending on plan level, so weigh that against how much of the suite you'll actually use.

06 Verdict: Which One Should You Install

Pop Convert wins this comparison for most Shopify merchants: a 4.9-star rating across 8,575 reviews, a flat $15/month plan, and a usable free tier make it the sharper, lower-risk tool. Privy remains the right choice only for merchants who need a unified email/SMS marketing suite and are prepared for pricing that ranges up to $150/month across its paid tiers — for everyone else, Pop Convert delivers more popup for less money.

07 Frequently asked questions

Is Pop Convert or Privy better for a small Shopify store just starting out?
Pop Convert — its free plan and flat $15/month tier avoid the scaling costs that can push Privy's paid tiers as high as $150/month.
Does Privy have a free plan?
Yes — Privy offers a free plan according to the live listing data, the same as Pop Convert, which also has a free plan alongside its $15/month Unlimited tier.
Can Pop Convert send email and SMS campaigns like Privy?
Pop Convert's $15/month plan includes basic email sending, but it's not a full email service provider the way Privy's marketing suite is designed to be.
Why does Privy cost more than its advertised $24/month price?
Privy's pricing spans multiple tiers from $24 up to $150 per month; the exact features included at each tier aren't detailed in the available data, but cost increases at higher plan levels.
Which app has better reviews on the Shopify App Store?
Pop Convert, with a 4.9-star rating across 8,575 reviews compared to Privy's 4.5 stars across 3,969 reviews.
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Sources & verification. Ratings, review counts, and pricing verified 2026-08-03 against: Pop Convert on the Shopify App Store · Privy on the Shopify App Store
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Alex Mashkovtsev
Founder · Eng Lead at INSO

Alex leads engineering at INSO, an AI-native product & commerce studio. He's shipped custom Shopify apps, checkout redesigns, and theme architecture for brands across the US and EU.