- SendWILL: 4.9 stars across 7,469 reviews and free to run; Privy: 4.5 stars across 3,969 reviews, also free to install with a free plan available.
- Privy offers four paid plans beyond its free tier: Pop Ups & Displays ($24/mo), Email ($30/mo), Email & SMS ($45/mo), and a Strategist Add-on (+$150/mo).
- SendWILL's listing shows no paid tiers; Privy is the only one of the two with a defined paid upgrade path.
- Privy's paid tiers include a dedicated Email & SMS plan, which by name is its most direct answer for merchants wanting SMS alongside email.
- Pick SendWILL for the higher rating and review count at no cost; pick Privy if you expect to need its paid tiers, including Email & SMS.
01 SendWILL vs Privy at a Glance
SendWILL Popup Email Marketing holds a 4.9-star rating across 7,469 reviews on the Shopify App Store, while Privy ‑ Email, SMS & Pop Ups sits at 4.5 stars across 3,969 reviews. Both apps list as free to install with a free plan available. Privy also offers optional paid plans starting at $24/month for merchants who want additional features like SMS marketing or higher usage limits.
Both apps do the same basic job: capture emails (and sometimes phone numbers) through on-site popups, then help you turn those contacts into sales. The clearest differences between them are the size of their review base and how their pricing is structured.
02 Ratings & Reviews: Who Do Merchants Trust More?
| App | Rating | Reviews |
|---|---|---|
| SendWILL Popup Email Marketing | 4.9 ★ | 7,469 |
| Privy ‑ Email, SMS & Pop Ups | 4.5 ★ | 3,969 |
SendWILL has nearly double the review volume at a higher average rating — a meaningful gap on the Shopify App Store, where 4.5 and 4.9 read very differently to merchants scanning listings.
03 Pricing Breakdown
Both apps list as free to install with a free plan available on the Shopify App Store. Privy additionally offers a set of paid plans for merchants who want more than the free tier provides:
| Privy Plan | Price |
|---|---|
| Pop Ups & Displays | $24/mo |
| $30/mo | |
| Email & SMS | $45/mo |
| Strategist Add-on | +$150/mo |
SendWILL's listing shows no equivalent paid tiers — it operates on its free plan. Privy's paid tiers, by tier name alone, indicate where the upgrade path leads: popups and displays, email, and a combined email-plus-SMS option, with a dedicated strategist available as an add-on.
04 Who This Is For
If you want a popup and email-capture app with a strong review track record and a free plan, SendWILL's 4.9-star rating across 7,469 reviews makes it the lower-risk starting point. If your store is likely to outgrow a free plan and you want a clear, named upgrade path — including a plan built around SMS alongside email — Privy's four-tier structure ($24–$150/month) lays that out explicitly, even though its review base is smaller at 3,969.
05 Verdict: Which Should You Install?
SendWILL Popup Email Marketing is the stronger default pick on the numbers alone: a 4.9-star rating across 7,469 reviews and a free plan with no paid tiers listed. Privy is close behind at 4.5 stars across 3,969 reviews, also free to install with a free plan available, and it's the one of the two with a defined paid upgrade path — up to $150/month — for merchants who want more than the free tier offers, including its dedicated Email & SMS plan.
Choose SendWILL if you want the higher-rated, higher-review-count option that stays free. Choose Privy if you expect to need its paid Email & SMS tier or other upgrade plans down the line.
07 Frequently asked questions
- Is Privy free on Shopify?
- Privy is listed as free to install with a free plan available. It also offers paid plans starting at $24/month for merchants who want additional features.
- Does SendWILL have paid plans?
- SendWILL's Shopify listing shows it as free to install with a free plan available and does not list paid tiers.
- Which app has better reviews, SendWILL or Privy?
- SendWILL rates higher at 4.9 stars across 7,469 reviews compared to Privy's 4.5 stars across 3,969 reviews on the Shopify App Store.
- How much does Privy cost per month?
- Privy's paid plans are $24/month for Pop Ups & Displays, $30/month for Email, $45/month for Email & SMS, plus an optional $150/month Strategist add-on.
- Does Privy offer SMS marketing?
- Privy has a plan named Email & SMS priced at $45/month, indicating SMS is bundled with email at that tier.