- INSO maintained the Shopify store of Alphabet the Label — an Australian brand of stylish DIY children’s room decorations — per the public portfolio credit, which names the client in its own text.
- The work: multiple bugs fixed, the code structure stabilized, version control added, custom features created, and existing features improved.
- Adding version control to a live Shopify theme is the tell of an engineering-led maintenance practice — most inherited stores run without it.
- The credit reports no outcome metrics, so this page claims none. Checked on August 31, 2026: the brand’s domains redirect to coolkidsstickerco.com, a live Shopify storefront for modern wall decals and kids’ room décor.
01 Introduction
Most case studies are about builds — a theme, a migration, a launch. This one is about what happens after: the years when a store is live, selling, and quietly accumulating bugs, workarounds, and edits nobody can trace. The public portfolio credit documenting INSO's engagement for Alphabet the Label is a maintenance story, and its most telling line isn't a feature at all — it's that INSO added version control to the store.
That detail is worth a case study on its own, because it separates two kinds of maintenance: patching symptoms on a live theme, and putting the store on an engineering footing so every future change is safer than the last.
02 The client
Alphabet the Label is named in the credit's own text: an Australian brand making stylish DIY children's room decorations, committed to decor that is safe for children and the environment — that description is the credit's own wording. When checked on August 31, 2026, the brand's domains (alphabetthelabel.com and alphabetthelabel.com.au) both redirected to coolkidsstickerco.com, a live Shopify storefront titled "Cool Kids Sticker Co. | Modern Wall Decals & Kids' Room Décor" — modern wall decals and personalised kids-room décor. The redirect is the observable fact; this page reports it as such.
03 The brief
The credit states the goal in one line: maintain the existing store and roll out new features. That brief sounds modest, but it is the working reality of most Shopify businesses — the store already exists, it already sells, and the job is to keep it healthy while it keeps evolving. Nobody gets to rebuild from scratch; the work happens on a codebase someone else wrote, without breaking what customers use every day.
04 What INSO did
INSO's contribution, per the credit:
- Fixed multiple bugs — the visible half of maintenance, and the reason stores seek help in the first place.
- Stabilized the code structure — inherited themes accrete quick fixes; restructuring is what stops the same bugs from returning under new names.
- Added version control — most live Shopify themes are edited in place with no history. Bringing the theme under version control makes every edit reviewable and reversible, and it is the clearest marker in the credit that this was engineering-led maintenance rather than ad-hoc patching.
- Created various custom features — the "roll out new features" half of the brief, built on the now-stabilized base.
- Improved existing features' functionality — sharpening what the store already had, rather than only adding more.
05 Why maintenance is a lane
Across INSO's public credits, a pattern repeats: take an existing store, make it structurally sound, then build on it. The SkinShark engagement started with a theme made by another company; the Andcopenhagen engagement layered features onto a live store; the Bearco France engagement combined an audit and bug fixes with new custom functionality. Alphabet the Label is the purest expression of that lane — an engagement whose entire brief was stewardship. The order of operations in the credit (stabilize and version the code first, then ship features) is the process, visible from the outside.
06 The public record
Everything on this page traces to the portfolio credit "Shopify Store Maintenance" (published June 1, 2023) on the Upwork profile of INSO's engineering lead, Oleksandr (Alex) Mashkovtsev, at upwork.com/freelancers/alexmv (captured August 31, 2026), plus a live check of the brand's domains the same day.
| Detail | Value | Status |
|---|---|---|
| Portfolio credit | Shopify Store Maintenance (published June 1, 2023) | Public; client named in the credit's own text |
| Client | Alphabet the Label — Australian brand, stylish DIY children's room decorations, child- and environment-safe | Name and description from the credit |
| Goal | Maintain the existing store and roll out new features | Stated in the credit |
| The work | Bugs fixed; code structure stabilized; version control added; custom features created; existing features improved | Stated in the credit |
| Live status | alphabetthelabel.com / .com.au redirect to coolkidsstickerco.com — live on Shopify, selling modern wall decals and kids' room décor | Checked August 31, 2026; redirect reported as observed; current theme is a Theme Store theme, not claimed as INSO's |
| Reported outcomes | No metrics — no conversion, revenue, or performance figures | Nothing claimed on this page |
The portfolio credit states no engagement dates beyond its own publication date, no hours, no fees, and no team size — so this page claims none. The credit reports no outcome metrics, so this page makes no performance or revenue claims. The live check on August 31, 2026 verifies only what it observed: the brand's domains redirect to coolkidsstickerco.com, which is live on Shopify — the current production theme there is a Shopify Theme Store theme and is not attributed to INSO, and this page asserts nothing about the current store's code or about corporate continuity beyond the redirect itself. Upwork's public data also does not state which contract this project belongs to, so this page draws no connection between this credit and any contract record.
07 Conclusion
The Alphabet the Label engagement is the least glamorous kind of agency work and the most common kind stores actually need: bugs fixed, a codebase made trustworthy, version control where there was none, and features shipped on a foundation that can carry them. The credit reports no numbers, so this page offers none — what it offers is the shape of a maintenance practice run like engineering.
For an engagement documented through independently verified third-party sources, see the Goodfair case study; for other credits with the same sourcing discipline as this page, see BANDWERK, LifeVac Europe, and Antinol.
Inherited a store nobody dares to touch? Ask us about maintenance.
07 Frequently asked questions
- What did INSO do for Alphabet the Label?
- Per the public portfolio credit: maintained the existing Shopify store and rolled out new features — fixing multiple bugs, stabilizing the code structure, adding version control, creating various custom features, and improving the functionality of existing ones.
- Who is Alphabet the Label?
- The credit names the client in its own text and describes it as an Australian brand making stylish DIY children’s room decorations, committed to decor that is safe for children and the environment. That description is the credit’s own wording.
- Is the store still live?
- When checked on August 31, 2026, alphabetthelabel.com and alphabetthelabel.com.au both redirected to coolkidsstickerco.com — a live Shopify storefront titled "Cool Kids Sticker Co. | Modern Wall Decals & Kids’ Room Décor". The redirect is the observable fact this page reports; the current storefront’s theme is a Shopify Theme Store theme and is not attributed to INSO.
- Why does adding version control matter for a Shopify store?
- Most Shopify themes are edited live, with no history and no way to roll back a bad change. Putting the theme under version control turns edits into reviewable, reversible commits — it is often the single highest-leverage move when taking over maintenance of an existing store, because every later fix becomes safer and cheaper.
- What results did the engagement produce?
- The credit reports no outcome metrics — no conversion, revenue, or performance figures — so this page claims none. What it documents is the shape of the work: bugs fixed, the codebase stabilized, version control added, and features shipped on an existing store.
- Where does this information come from?
- Two public sources: the portfolio credit "Shopify Store Maintenance" (published June 1, 2023) on the Upwork profile of INSO’s engineering lead, Oleksandr (Alex) Mashkovtsev (upwork.com/freelancers/alexmv), which names Alphabet the Label in its text, and a live check of the brand’s domains on August 31, 2026. This page states nothing beyond them.