- INSO built a fully functional crowdfunding platform on Shopify for Groupe DEM — front-end and back-end design, functionality testing, and support during and after launch.
- The engagement ran June to October 2023 with a team of 2–5 from INSO, in the $10,000–$49,999 budget band.
- Groupe DEM’s CEO scored the project 5.0 in every category Clutch tracks — quality, schedule, cost, and willingness to refer — and listed nothing under areas for improvement.
- The review’s standout line: “Alex and his team always found creative and pragmatic solutions that suited a company of our size.”
01 Introduction
Between June and October 2023, INSO built a crowdfunding platform for Groupe DEM, a small company that runs a crowdfunding platform. The unusual part is the foundation: rather than a bespoke stack, the platform was built using Shopify — front-end and back-end design, functionality testing, and support running through and past launch. The engagement is documented in a public review on Clutch, posted by Groupe DEM’s CEO on November 21, 2023, scoring it 5.0 in every category Clutch tracks.
Like every INSO case study, this one sticks to what’s independently checkable: the scope, timeline, and outcome described in that review. The review names no technologies beyond Shopify and publishes no performance metrics — so this page doesn’t either.
02 The client
Groupe DEM runs a crowdfunding platform. On Clutch the company is categorized under eCommerce with 1–10 employees, and the review was left by its CEO. The engagement is filed under E-Commerce Development, UX/UI Design, and Web Design, in the $10,000–$49,999 budget band.
A company of that size can’t absorb a platform rebuild that drags or a vendor that needs managing. The review’s central compliment — solutions “that suited a company of our size” — is about exactly that fit.
03 The challenge
Groupe DEM needed a fully functional crowdfunding platform, not a brochure site: something that could take real payments, present campaigns, and keep working after launch day. The objective recorded in the review is direct about the approach — “Build a fully functional crowdfunding platform using Shopify.” Building on Shopify meant the commerce core (checkout, payments, catalog) came from a proven platform, and the engineering effort went into shaping the crowdfunding experience around it.
04 What we built
The review describes three deliverables, all named directly:
- Front-end and back-end web design — the platform experience itself, built on the Shopify foundation.
- Website functionality testing — verifying the platform actually worked before it faced real backers.
- Ongoing support during and after launch — the engagement didn’t end at handoff.
A team of 2–5 from INSO ran the project, with communication over virtual meetings.
05 How the project ran
The reviewer’s own description of project management:
“Communication with Alex and his team was very prompt, and all deadlines were clearly discussed and achieved.”— CEO, Groupe DEM, via Clutch (Nov 21, 2023)
That’s the schedule story in one sentence: deadlines set explicitly, then hit. The review’s 5.0 sub-score for scheduling backs it up, as does the empty “areas for improvement” field — asked what INSO could have done better, the reviewer answered N/A.
06 Outcome
The measurable outcome the review records is the one that matters for a build engagement: a fully functional website, delivered inside a June-to-October window with post-launch support in place. The review publishes no traffic or revenue figures, so none are claimed here.
| Claim | Source | Status |
|---|---|---|
| Fully functional crowdfunding platform on Shopify; front-end/back-end design, testing, launch support; all deadlines achieved | Clutch review, Nov 21 2023 | Public online review (client-authored; not Clutch-verified) |
07 The Clutch review
The full review is public at clutch.co/profile/insocodes, titled “Web Development for Crowdfunding Platform.” One line from it is worth quoting in full:
“Alex and his team always found creative and pragmatic solutions that suited a company of our size.”— CEO, Groupe DEM, via Clutch (Nov 21, 2023)
| Detail | Value |
|---|---|
| Review title | Web Development for Crowdfunding Platform |
| Service lines | E-Commerce Development, UX/UI Design, Web Design |
| Project timeline | June – October 2023 |
| Budget band | $10,000 – $49,999 |
| Scores | 5.0 — quality, schedule, cost, willing to refer |
| Review status | Online review, posted Nov 21, 2023 |
One transparency note: Clutch distinguishes reviews it has independently verified from standard online reviews. This one is a standard online review; INSO’s Goodfair engagement carries the Verified badge. Both are public, client-authored, and linked here so you can read them at the source.
08 Conclusion
The Groupe DEM engagement shows a different side of INSO’s Shopify work than a storefront project: Shopify as the foundation for a platform product, delivered to a small company at a small-company budget, with deadlines agreed and hit. The client’s CEO put it in a public 5.0 review, found nothing to list under “areas for improvement,” and left a line any studio would take: creative and pragmatic solutions, suited to the company’s size.
Building something on Shopify that isn’t a standard storefront? Tell us about the project.
07 Frequently asked questions
- What did INSO build for Groupe DEM?
- Per the public Clutch review, INSO developed a fully functional crowdfunding platform using Shopify. The scope covered front-end and back-end web design, website functionality testing, and ongoing support during and after launch. The engagement ran from June to October 2023.
- Can you really build a crowdfunding platform on Shopify?
- Yes — that was the stated objective of this engagement, and the documented outcome was a fully functional website. Shopify handled the commerce foundation while INSO built the platform experience around it. The review itself doesn’t enumerate implementation details beyond Shopify, so this case study doesn’t either.
- How is the Groupe DEM engagement documented?
- Through a public review on Clutch (clutch.co/profile/insocodes) posted on November 21, 2023 by Groupe DEM’s CEO, scoring the engagement 5.0 for quality, schedule, cost, and willingness to refer. Clutch labels it an online review; it does not carry the “Verified” badge that INSO’s Goodfair review carries.
- What did the Groupe DEM reviewer say about working with INSO?
- The review states: “Alex and his team always found creative and pragmatic solutions that suited a company of our size.” On project management it says: “Communication with Alex and his team was very prompt, and all deadlines were clearly discussed and achieved.”
- How did Groupe DEM find INSO?
- Via online search, per the review. The reasons the reviewer gives for selecting INSO were high ratings and good value for cost.