Key takeaways
  • A public Upwork job record — "Customizing Checkout in Shopify Plus" — documents 277 hours billed at $70/hour, totaling $19,401.66, across Dec 5, 2022 to Nov 17, 2023 (roughly 11.5 months).
  • The client is not named in the public record. INSO doesn’t name clients without permission, so this page names none — the hours and the dollar figure are the receipts instead.
  • The client left a 4.9-out-of-5 rating and an "Endorsed by client: Committed to Quality" tag on the job, with feedback calling the migration to Shopify "exceptional."
  • The engagement ran nearly a year, not a few weeks — a realistic reference point for merchants scoping their own storefront-and-checkout migration to Shopify Plus.

01 Introduction

Agencies talk about checkout customization on Shopify Plus constantly. What they almost never publish is what it actually costs — in hours, in dollars, in months — because that number usually lives in a private contract. This page is different: it's built entirely from one public Upwork job record, "Customizing Checkout in Shopify Plus," logged on the profile of INSO's engineering lead, Oleksandr (Alex) Mashkovtsev. It ran from December 5, 2022 to November 17, 2023 — roughly 11.5 months — and billed 277 hours at $70/hour, for a total of $19,401.66.

The client is not named in that public record, and INSO doesn't name clients without permission — so this page doesn't either. What it does have is the receipts: hours, rate, total, timeline, and the client's own rating and written feedback, all independently checkable on the live Upwork profile linked below.

02 The public record

Everything on this page traces back to a single source: the Upwork work history at upwork.com/freelancers/alexmv, under the job entry titled "Customizing Checkout in Shopify Plus." No other source is used, and nothing beyond what that entry states is claimed.

DetailValue
Job titleCustomizing Checkout in Shopify Plus
DatesDec 5, 2022 – Nov 17, 2023 (~11.5 months)
Hours billed277
Rate$70.00/hour
Total billed$19,401.66
Client rating4.9 / 5
Client endorsement tag"Committed to Quality"
i
Note

The client's identity, industry, and country are not disclosed in the public record, so none of them are stated or guessed at here. No team size, no technology beyond Shopify / Shopify Plus / checkout / storefront, and no outcome metric like a conversion or revenue lift is claimed anywhere on this page — the public record states none, so this page states none either.

03 The engagement

Per the client's own feedback on the job, the scope was migrating an existing storefront and checkout to Shopify, with the job itself titled around checkout customization specifically on Shopify Plus. The public record doesn't say which platform the storefront migrated from — so this page doesn't speculate.

What it does show clearly is the shape of the engagement: not a short sprint, but close to a full year of logged work. 277 hours across roughly 11.5 months averages out to a long tail of iteration rather than a single upfront build — consistent with checkout work, which tends to surface edge cases (payment methods, shipping rules, discount logic, validation states) only once real traffic and real orders start flowing through it.

04 What checkout work on Plus involves

Some general, well-known context — not a claim about this specific engagement: Shopify Plus has historically allowed deeper checkout customization than Shopify's lower tiers, where the checkout is comparatively fixed. On Plus, merchants and developers have had more room to adjust checkout behavior and presentation as part of a broader storefront build. That's general background about the platform, offered so a reader unfamiliar with the tier difference understands why "checkout" and "Shopify Plus" appear together in the job title — it is not a description of what specifically was built in this engagement, because the public record doesn't itemize that.

What the public record does establish is the effort footprint: a migration of an existing storefront and checkout onto Shopify, with checkout-specific work substantial enough to be the job's own title, sustained over nearly a year.

05 The feedback

The client left a 4.9-out-of-5 rating and the following written feedback, reproduced verbatim from the public Upwork job record:

Olexandr provided exceptional help migrating our existing Storefront and Checkout to Shopify. Highly recommended
— Client, via Upwork job record, "Customizing Checkout in Shopify Plus"

The spelling "Olexandr" is the client's own, quoted exactly as written; it refers to Oleksandr (Alex) Mashkovtsev, INSO's engineering lead. Upwork also attached an "Endorsed by client" tag to the job: "Committed to Quality."

That rating and endorsement sit alongside the broader signal on the same public profile: a 100% Job Success score, Top Rated Plus status, and a Certified Shopify Plus Developer badge. Those are context about the profile as a whole, not claims specific to this one engagement — reported here as background, clearly separated from the job-specific numbers above.

06 Conclusion

This case study makes a narrow, deliberate point: rather than pitching an estimate, it hands over one full, real, independently checkable record — 277 hours, $70/hour, $19,401.66, roughly 11.5 months, a 4.9 rating, and a client quote — for a checkout migration to Shopify Plus. No client name, no invented industry, no invented outcome. If you're scoping your own storefront-and-checkout migration to Shopify Plus, that's the kind of engagement footprint — months, not weeks, with real iteration — worth planning around.

Migrating a storefront and checkout to Shopify Plus? Tell us about the project.

07 Frequently asked questions

What does it cost to customize Shopify Plus checkout?
There is no universal number — but one real, public data point exists: a documented Upwork engagement titled "Customizing Checkout in Shopify Plus" billed 277 hours at $70/hour, totaling $19,401.66, over roughly 11.5 months (Dec 5, 2022 – Nov 17, 2023). Treat it as one verifiable reference point, not a quote or a universal price.
How long does a checkout migration to Shopify Plus take?
In this documented engagement, roughly 11.5 months — from December 5, 2022 to November 17, 2023. That reflects a real, sustained engagement with iterations over time, not a single sprint; it should not be read as a fixed timeline every migration will match, only as one real example of what a full engagement footprint can look like.
Who did the work?
Oleksandr (Alex) Mashkovtsev, INSO's engineering lead, per his public Upwork profile (upwork.com/freelancers/alexmv), where the job is logged and the client's feedback is posted.
Why is the client not named?
Because the public Upwork record doesn't name them, and INSO doesn't name clients without permission. What is public — the hours, the rate, the total billed, and the client's own 4.9-star rating and feedback — is exactly what's reported here.
Was this a migration to Shopify or a Shopify Plus checkout customization?
Both, per the public record: the client's feedback describes "migrating our existing Storefront and Checkout to Shopify," and the job title places that checkout work specifically on Shopify Plus. The record doesn't say what platform the storefront moved from, so this page doesn't guess.
AM
Alex Mashkovtsev
Founder · Engineering Lead at INSO

Alex leads engineering at INSO, an AI-native product & commerce studio. He's shipped custom Shopify apps, checkout redesigns, and theme architecture for brands across the US and EU.