- Starter ($9/mo) is the recommended default paid tier for most single-market stores.
- DECO's $9 entry price is positioned against a category median of $9.99 across 56 priced apps, placing it at the 11th percentile.
- DECO's Free plan is available at $0/month as a no-cost entry point before upgrading to a paid tier.
- Growth ($19/mo) and Unlimited ($39/mo) scale up in price from Starter, so the right tier depends on budget rather than a hard feature gate.
- Shopify Plus stores pay a flat +$20/month on every paid tier, pushing Unlimited to $59/mo.
DECO Product Labels & Badges' $9-a-month Starter plan is the pick for most small-to-mid Shopify stores that just need sale, new-arrival, and low-stock badges without extra setup work. That entry price is positioned against a category median of $9.99 across 56 priced apps in Shopify's marketing-and-conversion-promotions-discounts category, sampled 2026-08-17 — putting DECO at the 11th percentile and cheaper than roughly 89% of priced peers. Growth ($19/mo) and Unlimited ($39/mo) sit above Starter, scaling with budget and catalog size for stores that outgrow the entry tier.
01 DECO Product Labels & Badges pricing at a glance
DECO runs four tiers: a Free plan, then Starter, Growth, and Unlimited at $9, $19, and $39 per month respectively. Every paid tier adds a flat +$20/month surcharge for Shopify Plus stores.
| Plan | Price | Shopify Plus |
|---|---|---|
| Free | $0 | $0 |
| Starter | $9/mo | +$20/mo |
| Growth | $19/mo | +$20/mo |
| Unlimited | $39/mo | +$20/mo |
02 What's included in the Free plan
DECO's Free plan is available at $0/month, giving stores a no-cost way to try badges and labels before upgrading to a paid tier as their catalog and campaign needs grow.
03 Starter ($9/mo) vs Growth ($19/mo) vs Unlimited ($39/mo): what changes
The clearest way to compare Starter, Growth, and Unlimited is by price: Starter runs $9/mo, Growth $19/mo, and Unlimited $39/mo. Each step up costs $10-$20/month more, so the right tier comes down to matching your budget to your store's plans for growth.
- Starter ($9/mo) — DECO's entry-level paid tier, priced at $9/month plus the Shopify Plus surcharge if applicable.
- Growth ($19/mo) — a $10/month step up from Starter, for stores ready to spend more as their catalog or campaigns grow.
- Unlimited ($39/mo) — DECO's top tier at $39/month, a $20/month jump from Growth for stores with the largest budgets.
04 How DECO's entry price compares to 56 priced competitors in its category
DECO's $9 entry price is positioned against a category median of $9.99 among 56 priced apps in the marketing-and-conversion-promotions-discounts category (65 apps sampled, all with more than 100 reviews), with prices ranging from $1 to $299 and 72% of those apps offering a free tier. Sitting at the 11th percentile means DECO undercuts the typical priced app in this category by roughly a dollar at entry.
05 Is DECO Product Labels & Badges worth it?
At 5.0 stars across 1,679 reviews, DECO's review base skews heavily toward praise for responsive human support and ease of setup, with no visible complaints about pricing tiers or upsells. That makes the value call a matter of budget fit rather than buyer's remorse. Starter at $9/mo is a reasonable default for most single-market stores. Growth's $19/mo and Unlimited's $39/mo (or $59/mo on Shopify Plus once the surcharge is added) cost more, so they're worth it only if your store's budget and campaign volume justify the step up.
06 What are the best alternatives to DECO Product Labels & Badges?
Merchants who find DECO's badge styles, catalog limits, or Plus surcharge don't fit their store have several other labels-and-badges apps to compare before committing.
- Secomapp Product Labels & Badges — a longstanding labels-and-badges app with a comparable free-to-paid structure, worth a look if you want more built-in label templates out of the box.
- Ablestar Product Labels — focuses on bulk, rule-based label automation, which suits larger catalogs that need labels applied across many products at once.
- Highlight: Sales & Bestseller Badges — leans toward bestseller and sale-driven badges specifically, a fit for stores whose main use case is highlighting top sellers rather than general labeling.
None of these alternatives change the underlying math from this page: compare each one's entry price against the same $9.99 category median before assuming a switch saves money.
07 Conclusion
DECO's Starter plan at $9/mo remains the sensible default for most stores: its entry price is positioned against a category median of $9.99 and comes in below it. Growth and Unlimited step up in $10 and $20/month increments for stores with bigger budgets and growing needs. If DECO's Plus surcharge doesn't fit your store, weigh it against your total monthly spend before committing.
07 Frequently asked questions
- Does DECO Product Labels & Badges have a free plan?
- Yes — DECO offers a Free plan at $0/month as an entry point before upgrading to a paid tier.
- Does DECO charge extra for Shopify Plus stores?
- Yes — every paid plan (Starter, Growth, Unlimited) adds a flat +$20/month surcharge for Shopify Plus stores, pushing effective pricing to $29, $39, and $59 per month.
- Is the jump from Starter to Growth worth it?
- That depends on budget: Growth costs $10/month more than Starter, and Unlimited costs a further $20/month more than Growth, so the right tier depends on how much your store is willing to spend as it grows.
- How does DECO's pricing compare to other apps in its category?
- DECO's $9/mo entry price is positioned against a category median of $9.99 across 56 priced apps in Shopify's marketing-and-conversion-promotions-discounts category, placing it at the 11th percentile — cheaper than roughly 89% of priced peers.
- What are the best alternatives to DECO Product Labels & Badges?
- Secomapp Product Labels & Badges, Ablestar Product Labels, and Highlight: Sales & Bestseller Badges are the closest alternatives — worth comparing if DECO's badge styles, catalog limits, or Plus surcharge don't fit your store.