- Loox's $49.99/month Convert plan sits at the 100th percentile of 33 priced review-app peers, whose median price is $9/month.
- The free Beginner plan has order-volume and email-sending limits, and excludes video reviews, referrals, and AI features.
- Convert's $49.99 only covers the first 300 orders/month; each additional 300-order block costs $50, capping at $999.99/month at 6,000 orders.
- Billing is based on total Shopify order volume, not the number of review requests actually sent.
- Judge.me (free tier) and Fera (paid tier) both include photo/video reviews without Loox's order-based metering.
Loox costs $0 to $299.99 a month, but the plan that actually unlocks the app — Convert, at $49.99/month — is the one most stores end up paying for. Our pick: pay for Convert only if photo and video UGC reviews are a genuine conversion lever for your store; otherwise a lower-cost alternative covers standard review needs at a fraction of the price. That $49.99 entry price is positioned against the category median of just $9 across 33 priced review-app peers on the Shopify App Store, and it doesn't just beat the median — it sits at the very top, the 100th percentile, of that entire sample (measured 2026-08-17, apps with 100+ reviews). If you're comparing Loox's cost against the rest of the marketing-and-conversion-social-trust-product-reviews category, this is where it actually lands.
01 Loox Pricing at a Glance
Loox is rated 4.9 stars across 9,073 reviews on the Shopify App Store, and runs three tiers, each billed monthly in USD.
| Plan | Price | Best for |
|---|---|---|
| Beginner | Free | Pre-launch or very low-volume stores testing reviews |
| Convert | $49.99/month (first 300 orders) | Stores actively using visual UGC reviews to sell |
| Unlimited | $299.99/month | High-volume stores that want no order caps or metering |
02 What Each Plan Actually Includes
The gap between Beginner and Convert is bigger than the price tag suggests — most of what makes Loox "Loox" lives behind the paywall.
- Beginner (free) — basic review collection and display, with order-volume and email-sending limits that make it best suited for pre-launch or very low-volume stores. No video reviews, no referrals, no translation, no AI features.
- Convert ($49.99/mo) — unlocks the features people actually install Loox for: video reviews, smart visual sorting, review highlights, Google Shopping sync, referrals, AI-generated review stories, auto-translation, AI review replies, and removal of Loox branding.
- Unlimited ($299.99/mo) — same feature set as Convert, but with unlimited review requests, unlimited referrals, and priority support layered on top. It's an uncapped version of Convert, not a new tier of functionality.
03 How Loox's $49.99 Entry Price Compares to the Category (33 Peer Apps)
Among 33 priced apps in Shopify's social-trust and product-review category, the median monthly price is $9, and prices range from $2.99 to $29.99. Loox's $49.99 entry price is positioned against that category median and comes out roughly 5.5x higher — and it clears even the most expensive priced peer in the sample by $20. 72% of apps in this category offer some kind of free tier, which puts Loox's free Beginner plan in the majority — but its paid entry point is an outlier on cost alone.
| Metric | Category (33 priced peers) | Loox |
|---|---|---|
| Median monthly price | $9 | $49.99 (Convert) |
| Price range | $2.99–$29.99 | $49.99–$299.99 |
| Percentile of Loox's entry price | — | 100th |
| Apps with a free tier | 72% | Yes |
That percentile isn't a fluke of sample selection — it reflects Loox's positioning as a premium, feature-dense UGC review tool rather than a basic star-rating widget, which is exactly the category most of its $9-median peers compete in.
04 Why Loox Costs More: Order Volume Tiers Explained
The advertised $49.99 is a floor, not a ceiling. Convert's price covers only the first 300 orders processed through your store each month; every additional 300-order block adds $50. A store doing 600 orders/month pays $99.99; at 1,200 orders/month, it's $199.99. Charges keep climbing until they cap at $999.99/month, reached at 6,000 orders/month — past that point, no further per-order charges apply within the cycle.
Two details matter here that Loox's own pricing page doesn't emphasize. First, billing is based on your store's total Shopify order volume, not the number of review requests Loox actually sends — so a high-AOV, high-volume store pays more even if it only asks a fraction of customers to leave a review. Second, at meaningful order volumes, Convert's real cost quickly approaches or exceeds Unlimited's flat $299.99/month, which is the point at which upgrading actually saves money rather than adding features.
05 Is Loox Worth $49.99+/month? Our Verdict
Loox earns its category-topping price with genuinely strong execution: a 4.9-star rating across 9,073 reviews is a hard number to fake, and its photo/video review widgets are built specifically to convert, not just to display feedback. If UGC-style social proof is doing real merchandising work on your product pages, the premium over a $9 median peer is arguably buying a materially different tool, not just a pricier version of the same one.
Where it stops making sense: stores that mainly want written star ratings, stores under 300 orders/month that don't need video UGC, or stores sensitive to the order-based scaling once volume grows. For those cases, the category median exists for a reason — cheaper apps cover the core job without the metering.
06 Cheaper Alternatives Worth Checking First
- Judge.me — a forever-free plan with unlimited photo and video reviews included, plus a paid tier for AI features and integrations, with no order-based metering at all. A go-to answer for "I want Loox's visuals without Loox's billing model."
- Fera — a free plan plus a paid tier that already includes photo and video review submission, priced well under Loox's entry point. A close match to the category's typical pricing, with visual UGC support most budget apps skip.
Neither undercuts Loox on every feature — AI review stories, auto-translation, and AI-generated replies are Loox-specific — but both prove that photo and video reviews don't require paying at the top of the category to get them.
Conclusion
Loox's $49.99 entry price is positioned against a category median of $9 and comes out on top of all 33 priced peers measured — that premium buys real, conversion-focused UGC features, not padding. Pay for it if visual reviews are core to how you sell; if not, Judge.me or Fera cover the basics for meaningfully less.
07 Frequently asked questions
- How much does Loox cost per month?
- Loox has three tiers: Beginner is free, Convert starts at $49.99/month for the first 300 orders, and Unlimited is a flat $299.99/month. Convert's price rises $50 per additional 300 orders, capping at $999.99/month at 6,000 orders.
- Is Loox's free plan good enough for a live store?
- It's usable for pre-launch or very low-volume stores, but its order-volume and email-sending limits, plus the exclusion of video reviews, referrals, translation, and AI features, make it more of an extended trial than a sustainable free tier.
- Why is Loox so much more expensive than other review apps?
- Loox's $49.99 entry price sits at the 100th percentile among 33 priced peer apps in its category, whose median price is $9/month. The premium reflects its feature-dense visual UGC toolset (video reviews, AI review stories, translation) plus an order-volume-based billing model that scales cost with store size.
- Does Loox charge based on how many review requests I send?
- No — Convert's monthly charge is determined by your store's total Shopify order volume, not by how many review requests are actually sent, so high-order-volume stores pay more even if they email only a fraction of customers.
- What's a cheaper alternative to Loox that still supports photo and video reviews?
- Judge.me offers a forever-free plan with unlimited photo and video reviews (plus a paid tier for AI features), and Fera includes photo and video reviews on its entry-level paid plan — both offering lower-cost paths to visual UGC reviews than Loox's $49.99 entry price.