- INSO maintained the Shopify store of Intimate Rose — a maker of award-winning pelvic-health products — per the public portfolio credit, which names the client in its own text and project URL.
- The work: multiple bugs fixed, the code structure stabilized, version control added, custom features created, and existing features improved.
- Checked on August 31, 2026: intimaterose.com is live and still running on Shopify, on a custom production theme — the longest-observed still-on-platform storefront among INSO’s maintenance credits. The current theme is not attributed to INSO.
- The credit reports no outcome metrics, so this page claims none.
01 Introduction
Some stores sell things people want. This one sells things people need — clinical pelvic-health products, often bought on the recommendation of a physical therapist, sometimes at a hard moment in someone's life. The public portfolio credit documenting INSO's engagement for Intimate Rose is a maintenance story, and the niche is what gives it weight: on a store like this, "the site works, every day, for everyone" is not table stakes. It is the whole point.
The credit's contents are deliberately unglamorous — bugs fixed, code stabilized, version control added, features shipped. What makes this page worth writing is what a live check adds on top: years after the credit was published, the storefront it documents is still there, and still on Shopify.
02 The client
Intimate Rose is named in the credit's own text and by its project URL, intimaterose.com: a maker of award-winning pelvic-health products addressing vaginal pain, vaginismus, incontinence, prolapse, and postpartum recovery — that description is the credit's own clinical wording, and this page leaves it at that. When checked on August 31, 2026, intimaterose.com was live, titled "Intimate Rose | Kegel Exercise System, Dilators & More", and verifiably running on Shopify: the page source carries a Shopify.theme object naming the production theme, with assets served from cdn.shopify.com.
03 The brief
The credit states the goal in one line: maintain the existing store and roll out new features. It is the same working brief most established Shopify businesses live with — the store already exists, it already sells, and the job is to keep it healthy while it keeps evolving. The difference here is the audience on the other side of the checkout: customers following a clinician's recommendation, for whom a broken page is more than an inconvenience.
04 What INSO did
INSO's contribution, per the credit:
- Fixed multiple bugs — the visible half of maintenance, and the reason stores seek help in the first place.
- Stabilized the code structure — inherited themes accrete quick fixes; restructuring is what stops the same bugs from returning under new names.
- Added version control — most live Shopify themes are edited in place with no history. Bringing the theme under version control makes every edit reviewable and reversible — on a store that cannot afford surprise breakage, that safety net is the deliverable.
- Created various custom features — the "roll out new features" half of the brief, built on the now-stabilized base.
- Improved existing features' functionality — sharpening what the store already had, rather than only adding more.
05 Maintenance where reliability is trust
INSO's maintenance credits share a process — stabilize first, then build (the Alphabet the Label engagement is the purest expression of it, down to the same order of operations). What Intimate Rose adds to that lane is stakes. For a health brand, the storefront is part of how care reaches people: product pages double as patient education, and the checkout is the last step between a clinician's advice and the thing that acts on it. INSO's other health-category credit, LifeVac Europe, makes the same point from the build side; this engagement makes it from the stewardship side. Engineering-led maintenance — versioned, reviewable, reversible — is what reliability looks like when it has to be a promise rather than an aspiration.
One observable fact rounds out the story: of the maintenance engagements documented in INSO's public credits, Intimate Rose is the one whose storefront, checked in 2026, is still live on the same platform — on Shopify, running a custom production theme. This page attributes none of the current store to INSO; it reports the observation because longevity, wherever the credit lies, is the quiet outcome maintenance work aims at.
06 The public record
Everything on this page traces to the portfolio credit "Shopify Store Maintenance" (published June 1, 2023) on the Upwork profile of INSO's engineering lead, Oleksandr (Alex) Mashkovtsev, at upwork.com/freelancers/alexmv (captured August 31, 2026), plus a live check of intimaterose.com the same day.
| Detail | Value | Status |
|---|---|---|
| Portfolio credit | Shopify Store Maintenance (published June 1, 2023) | Public; client named in the credit's text and project URL |
| Client | Intimate Rose — maker of award-winning pelvic-health products | Name and description from the credit |
| Goal | Maintain the existing store and roll out new features | Stated in the credit |
| The work | Bugs fixed; code structure stabilized; version control added; custom features created; existing features improved | Stated in the credit |
| Live status | intimaterose.com live, still on Shopify, custom production theme (no Theme Store id) | Checked August 31, 2026; current theme and code not attributed to INSO |
| Reported outcomes | No metrics — no conversion, revenue, or performance figures | Nothing claimed on this page |
The portfolio credit states no engagement dates beyond its own publication date, no hours, no fees, and no team size — so this page claims none. The credit reports no outcome metrics, so this page makes no performance or revenue claims. The live check on August 31, 2026 verifies only what it observed: intimaterose.com is live on Shopify and its production theme is a custom (non–Theme Store) theme — that theme and the store's current code are not attributed to INSO, and nothing is asserted about who maintains the store today. Upwork's public data also does not state which contract this project belongs to, so this page draws no connection between this credit and any contract record.
07 Conclusion
The Intimate Rose engagement is maintenance work with the stakes made visible: a health brand whose store has to work for people acting on a clinician's advice, kept healthy the engineering way — bugs fixed, the codebase stabilized, version control where there was none, features shipped on a foundation that can carry them. The credit reports no numbers, so this page offers none. What it offers instead is the observation maintenance work is actually for: checked years later, the store is still up, and still on the platform.
For an engagement documented through independently verified third-party sources, see the Goodfair case study; for the sibling maintenance engagement, see Alphabet the Label; for the health-category build lane, see LifeVac Europe.
Running a store where reliability is part of the promise? Ask us about maintenance.
07 Frequently asked questions
- What did INSO do for Intimate Rose?
- Per the public portfolio credit: maintained the existing Shopify store and rolled out new features — fixing multiple bugs, stabilizing the code structure, adding version control, creating various custom features, and improving the functionality of existing ones.
- Who is Intimate Rose?
- The credit names the client in its own text and by its project URL, intimaterose.com, and describes it as a maker of award-winning pelvic-health products addressing vaginal pain, vaginismus, incontinence, prolapse, and postpartum recovery. That description is the credit’s own wording.
- Is the store still live?
- Yes. When checked on August 31, 2026, intimaterose.com returned 200, titled itself "Intimate Rose | Kegel Exercise System, Dilators & More", and was verifiably running on Shopify — the page source carries a Shopify.theme object naming a custom production theme with no Theme Store id. The current theme and code are not attributed to INSO; the page reports only what the check observed.
- Why does maintenance matter more for a health brand?
- Because the store is how customers reach products they may genuinely depend on, often at a difficult moment. A broken cart or a glitching product page is not just lost revenue — it is friction between a person and something recommended for their recovery. The engineering is the same as any store’s; the cost of neglecting it is not.
- What results did the engagement produce?
- The credit reports no outcome metrics — no conversion, revenue, or performance figures — so this page claims none. What it documents is the shape of the work: bugs fixed, the codebase stabilized, version control added, and features shipped on an existing store.
- Where does this information come from?
- Two public sources: the portfolio credit "Shopify Store Maintenance" (published June 1, 2023) on the Upwork profile of INSO’s engineering lead, Oleksandr (Alex) Mashkovtsev (upwork.com/freelancers/alexmv), which names Intimate Rose in its text and project URL, and a live check of intimaterose.com on August 31, 2026. This page states nothing beyond them.